- Sat 13 September 2008
- technology
- Gaige B. Paulsen
The "humanization" of Bill Gates
It is apparent now, after the airing of New Family (the second installment in Microsoft's new ad campaign), that the object of the ads is to create a more sympathetic, approachable, and perhaps even more "human" Bill Gates. My only guess here is that he's being groomed to be the …